I combine user-centered logic and visual clarity to make confident design decisions in complex digital products.

Zurich-based UX/UI & Web Designer crafting intuitive, performance-driven digital products.

COMING SOON
Each project combines clear UX logic and thoughtful UI design to solve real product challenges and support meaningful outcomes.

portfolio.

SELECTED projects

I’m a UX/UI designer specialising in digital products that balance user needs with strategic business goals. My work spans the end-to-end design process – from initial research and structured UX thinking to scalable design systems and no-code implementation.
I believe great design is driven by clarity and intent. With a background in urban design, I bring a unique "systems thinking" perspective to digital spaces, focusing on how users navigate complex information environments. I build intuitive interfaces that feel effortless while ensuring the underlying architecture is robust and scalable.
My experience with no-code tools allows me to design with technical constraints in mind, facilitating efficient developer collaboration and pixel-perfect implementation. Whether I’m tackling complex dashboards or high-conversion websites, my focus remains on creating experiences that are visually refined, human-centered, and performance-driven.

about me.

Hello! I am irina kats

UX foundations
UI principles
visual design
no-code development

hard skills.

CORE EXPERTISE

I work with a strong set of tools and methods, continuously refining my skills to deliver modern, user-centered digital experiences. My toolkit combines creative thinking and precision, covering everything from research and prototyping to final implementation.

UX & strategy skills

UI & visual design skills

Technical skills

Research (Generative & Quantitative), User Flows, Journey Mapping, JTBD, Information Architecture, Wireframing, Usability Testing
Low- & High-Fidelity Prototyping, Design Systems, Interaction Design, Responsive Web Design, Visual Design, Typography, Visual Storytelling
Figma, Webflow, Framer, Elementor, No-Code Development, HTML/CSS (basics), Adobe Creative Suite
interests & qualities.
Through traveling I get to experience diverse cultures that spark my creativity and provide fresh perspectives.
Photography teaches me to look at the same things under different angles.
Regular exercise keeps my body healthy and my mind clear — ideas are constantly flowing inside my head.
Cinematography is one of my favourite ways to get inspiration from frames and ambiance created by a director.
Regular exercise keeps my body healthy and my mind clear — ideas are constantly flowing inside my head.
Cinematography is one of my favourite ways to get inspiration from frames and ambiance created by a director.

HOBBIES

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Through traveling I get to experience diverse cultures that spark my creativity and provide fresh perspectives.
Photography teaches me to look at the same things under different angles.
Regular exercise keeps my body healthy and my mind clear – ideas are constantly flowing and growing.
Cinematography is one of my favourite ways to get inspiration from frames and ambiance created by a director.
I’m not the only one, whose imagination draws images while reading, am I? It helps a lot when brainstorming ideas.

soft skills

attention to detail
collaboration
problem-solving
creativity
time management
adaptability
empathy
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I’m not the only one, whose imagination draws images while reading, am I? It helps a lot when brainstorming ideas.
I’m not the only one, whose imagination draws images while reading, am I? It helps a lot when brainstorming ideas.

LET’S WORK TOGETHER!

I’m open to full-time or freelance UX/UI opportunities in Switzerland or remotely.
If you’re looking for a UX/UI designer who values clarity, structure, and collaboration, let’s connect and explore how I can contribute to your team.
Website development: Irina Kats, 2026
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